LA Latino Chamber Appoints Lilly Rocha as Executive Director

January 08, 2020 6:24 PM | Anonymous

SALES AND MARKETING EXPERT EXPECTED TO LEAD THE LATINO CHAMBER'S NEW ERA OF GROWTH AND OPPORTUNITY.

The Los Angeles Chamber of Commerce (LALCC) has announced the appointment of Lilly Rocha to lead the region's preeminent Latino Chamber of Commerce. The announcement was made by Gilbert Vasquez, LALCC Board President.

"We are honored that Lilly Rocha has accepted our offer to lead LALCC as we launch a new era of growth and expansion of our membership, programs and services," said Vasquez, "Her years of experience in organizational leadership, marketing experience and social media was a strong determining factor in selecting Lilly to lead our organization."

Ms. Rocha founded Sabor Latino, a successful industry trade show in 2013. With her expertise in sales, marketing and project management, Sabor Latino has become a recognized brand in the Latino food industry and serves as the premier business platform for Latin food professionals.

"I am honored that the Latino Chamber Board asked me to assume the leadership of this dynamic and influential organization." said Ms. Rocha, "The Latino Chamber's focus on advancing the growth and influence of successful Latino-owned businesses in one of the most dynamic and lucrative markets is an admirable goal and I'm proud to lend my experience and expertise toward that effort."

Ms. Rocha is a graduate of the University of California Berkeley and attended St. Mary's University in London, England. She graduated from UC Berkeley during the height of the dot.com bubble in Silicon Valley.

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